Our Story: The Heart Behind Once Upon a Crown Pageants

Welcome to Once Upon a Crown Pageants, where dreams take flight and confidence shines. Discover what inspires us and how we're building a national-level pageant experience unlike any other.

Meet our passionate directors

Behind every successful pageant are dedicated leaders. Sherry Abernathy, a retired teacher from Alabama, brings years of educational wisdom and a nurturing spirit to our team. Melissa Awestmoreland, a seasoned marketing executive, offers strategic vision and a keen understanding of event production. Both share a profound passion for empowering contestants, ensuring every participant feels valued, inspired, and confident on their journey with Once Upon a Crown.

"Sherry and Melissa have created an incredibly supportive and empowering pageant experience. My daughter gained so much confidence and made wonderful friends!"

A grateful parent from Douglasville, Georgia